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Alef Education is an education technology company that develops transformational solution for the end-to-end mainstream form of formal classroom-based academic learning. 

My journey with Alef started from its first release and it has grown into a comprehensive platform with teacher, student and guardian portals supporting classroom-based learning as well as individual learning.

1. Concept Design and Product Planning

From classroom-based learning to blended learning with enhanced learning contents and incorporation of self-study.

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Concept 1: 

  • Incorporate third-party contents

  • Support enhanced content types including diagnostic tests, quiz, homework as well as recommended practice.

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Concept 2: 

  • Integrate different content sources towards the same learning goals

  • Gamification

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2. User Research - Personas & User Journey 

Led user interview and classroom observations to build personas and user journey map.

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3. UX & UI Design 

Led UX and UI design for main product features.

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